A new website for a personal trainer from Poznań: Kacper Dutkiewicz

Kacper Dutkiewicz trains people in Poznań and, in the summer season, on the Hel Peninsula. He studies at the University of Physical Education in Poznań, specialising in artistic gymnastics, and works as a personal trainer and gymnastics coach. Since September he has had his own website, kacperdutkiewicz.com, with everything someone needs before the first session: who the trainer is, how he works, what it costs and how to sign up.

What is on the site

The core of the site is the offer: six ways to work together, each with its price stated up front. The training plans differ in how closely they are fitted to one person, from a ready-made themed plan to a twelve-week plan with the progression written out. On top of that come sessions Kacper runs in person or over a camera.

• BASIC, GOLD and PLATINUM training plans: from a ready-made plan to download to an individual 12-week plan.
• One-to-one personal training in Poznań, also in packs of 4, 8 and 12 sessions.
• Live online personal training, with technique corrected during the movement.
• Online coaching for people outside Poznań: a plan, exercise technique videos, nutrition guidance and regular contact.

The next sections answer the questions people ask before signing up. “Who it is for” shows the sports Kacper builds strength and conditioning around: water sports, running, cycling, tennis, gymnastics and acrobatics. The gallery shows what a session looks like, the qualifications list his studies and courses, and the FAQ covers, among other things, whether training suits someone who has never exercised and whether Kacper writes meal plans.

A site built around how the trainer works

A personal trainer's website often ends at a gym photo and a phone number. This one leads from who Kacper is and how he works, through pricing and who the training is for, to the contact form. The aim was for people to write to him already knowing what to expect.

The site sets out the three principles Kacper trains by: assessment before the plan, progression rather than chance, and technique before load. Pricing is public, so the conversation starts with training, not with a question about cost.

The content and structure are written for the phrases people use when looking for a trainer in Poznań: personal trainer, gymnastics coach, strength and conditioning. We built the site in Next.js.

Poznań, Hel and online

Kacper runs personal training in Poznań. In the summer season he works at Baza DeSki, a windsurfing and kitesurfing school in Chałupy, and he coaches people outside Poznań online. The site says where he trains straight away, under the headline and next to the contact form.

The work is just starting

The site is the first project we are doing for Kacper. If you are a trainer or run a training studio and want a site that answers your clients' questions for you, check in the pricing calculator what it starts from, or write to us using the form below.